Our Story

Derived from the Vietnamese word for "lotus flower," SEN epitomizes purity, elegance, and strength. Qualities inherently embodied the characteristics of Vietnamese women. There is a famous Vietnamese proverb:

"Trong đầm gì đẹp bằng sen,
Lá xanh, bông trắng lại chen nhị vàng,
Nhị vàng, bông trắng, lá xanh,
Gần bùn mà chẳng hôi tanh mùi bùn"

Within the tranquil marshes, the lotus flower reigns supreme, a divine spectacle of emerald foliage, white blossoms, and gilded stamens entwined in elegance. Its proximity to the earthy embrace of mud belies its impeccable allure, untouched by the musty essence that surrounds it

This proverb captures the unparalleled beauty and essence of the lotus flower, using its presence in muddy waters as a metaphor for rising above adversity while retaining grace. It also resonate with my own life experiences, values and is my homage to my culture which is why I chose it as the inspiration for SEN.